Insurance Defense Marketing for Client Diversification

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Insurance defense law firms that have been approved as panel counsel for multiple insurance companies can inadvertently find that their revenue base is increasingly dependent on a shrinking number of insurance companies over time. This article addresses why this happens, and what can be done to protect the revenue stream.

Author and legal marketing consultant Margaret Grisdela is available to answer questions.

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Margaret Grisdela
Legal Expert Connections, a Legal Marketing Agency

Law firm marketing consultant Margaret Grisdela is the author of the legal marketing book "Courting... View Profile »


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