Law firms looking for new business may want to expand their horizons to take on an international perspective. New clients await U.S. and Israeli firms willing to invest some time and effort in cross-border legal marketing campaigns. Internet marketing and personal networking minimize the cost of implementing strategic solutions.

More cooperation between American and Israeli lawyers can bear fruit on both sides.

Facilitating opportunities is best pursued by Israeli and American lawyers when using the many Internet platforms. LinkedIn, Facebook, and the Blogosphere are the right tools for engaging people in web-based dialogues about interesting and up-to-date legal affairs.

Co-authors Adv. Zohar Fisher, CEO of Israeli-based Robus (http://robus.co.il), and Margaret Grisdela of Legal Expert Connections (www.legalexpertconnections.com) are available to answer questions about international legal marketing strategies.