If your law firm website is going to do well in search, it must use the words that your potential clients are using to search for it. When your client goes to a search engine and types in a phrase, the search engine algorithm will use several factors to return results that it believes is most relevant for that phrase. The search engine considers variables such as:
• Does the title tag on your page include that keyword phrase?
• Does your page text include that keyword phrase?
• Does your page text include variations on the keyword phrase?
• Where does the keyword phrase appear on the page?
• Do the pages that link to your page use that phrase in the link text (anchor text)?
There are a bunch of other factors, and the algorithms are far more complex. But the principle holds true: Your placement in the search results (and correspondingly the number of eyeballs that see your site) depends on whether the search engines can relate your page to the terms that your clients are using to search for it. If the search engine cannot make the connection, it does not see your site as relevant to what your clients are looking for. [READ ARTICLE FOR MORE]
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