“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.”
I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they don’t have the time to market or just plain don’t know how.
Let’s face it, how many times have you put off writing new copy for your blog, failed to send out a newsletter, or stumbled around creating a social media presence? There just isn’t enough time in the day to do it all, let alone figure out what and how to do it in the first place!
By allowing your VA to manage your marketing efforts you are freed up to manage the other priorities on your list – like engaging clients and servicing clients (the stuff only you can do).
While there are some things a virtual assistant won’t be able to support with in the area of marketing, there’s an even longer list of things that they can do:
Implement your monthly newsletter so you can stay in touch with your prospects and clients so you’re top of mind when they need your services
Research and schedule speaking engagements so all you have to do is show up and connect with dozens of high-potential prospects every month.
Contacting leads for follow up, qualifying them before booking an in-person meeting for you so your client engagement rate is outstanding
Compiling and sending out packages to prospects and clients at various points in your conversion and fulfillment cycles
Drafting content for your newsletter, blog, social media sites, etc… and supporting you and your associates with deadlines for content you write
Proofreading, creating tracking links, testing marketing before it goes out, and helping you review your marketing metrics so you can measure results
And so much more!
NOTE: If you choose to hire a virtual assistant in your law firm, realize that before a VA can completely take ownership of your marketing strategy or any other process in your firm, you’ve got to invest time to support the VA in fully understanding all details. That means having a clear sense of the outcomes you are hiring them to bring you, the checklists for how to do these things, and standards for satisfaction.
You will need to prepare all this by doing it yourself one last time, documenting your steps, and attaching examples of a completed deliverable so there is no question what you expect. That much additional work is daunting, especially if you’ve never created a business system before.
The other answer (aside from staying stuck) is to invest in a system that provides processes and coaching for both you and your VA so you can work as a team following steps proven to get results – proven meaning other lawyers have done what you want to do, which is hire, grow, relax. (This last part is critical – if the system hasn’t been proven to work for others in exactly the way you want it to work for you, then it’s not an investment, it’s a gamble.)
As you can see, there are more than just a few things a Virtual Assistant can do to fully support your marketing efforts. The key is to start slowly. Have the VA assist with a few items and spend lots of time giving clear, actionable feedback. As you build your relationship, more can be added. This gives the VA time to get to know you and gain a stronger understanding of your preferences, priorities and more. It may take up some of your precious time at first, but it’s a worthy investment.