Is your firm getting the most out of its Facebook posts?


Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build useful links that help with their website’s SEO.

An article on published a few months ago revealed that marketing professionals do not necessarily understand what social media users want from the businesses they choose follow. While people may tolerate annoying or mundane Facebook posts from their friends, they expect business to offer something useful. Here are some ideas for providing just that:

Consider the marketing value of each post individually. On a macro level, it is important to evaluate whether your firm’s Facebook presence as a whole is working for you. But within each Facebook post, your firm has the ability to create a targeted message through both copy and graphics. Craft your posts so that they are not all just general information about your firm. Post about specific topics or relevant news items that will appeal to different segments of your potential client base. And choose interesting images to accompany your posts. This will help attract more attention and give your posts more traction.

Encourage participation with a purpose. A common way to encourage user engagement... CONTINUE READING

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

Written by:


Custom Legal Marketing on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.