Technologically savvy shoppers visiting brick-and-mortar retail locations are increasingly engaging in “showrooming,” a practice where consumers use the brick-and-mortar retail location to evaluate a product in person, yet comparison shop and ultimately buy the product online from the retailer’s online store or from a competitor’s online store, often because the product can be bought more cheaply online. The advances in smartphone and mobile technology now allow shoppers to concurrently showroom and complete their purchases on their phones, often while still standing in the brick-and-mortar store. With the rise of showrooming as a new trend in retail, landlords and tenants alike need to be mindful of leasing issues that can arise.