Lawyer Client Development Lesson: Selling Trees


Some stories are worth telling a second time. This is one of those stories.

A lawyer I coached, who is now in-house, sent me this story from her company internal blog titled: Selling Trees. I found it very valuable. The writer makes a point to the company’s sales force by telling a story of his buying trees for his house. Here is a short portion of what he said:

If the salesperson gives me the equivalent of “trees are down aisle 22?, or says, “what kind do you want?” I’m sure they’d make a sale of some trees.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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