Some stories are worth telling a second time. This is one of those stories.

A lawyer I coached, who is now in-house, sent me this story from her company internal blog titled: Selling Trees. I found it very valuable. The writer makes a point to the company’s sales force by telling a story of his buying trees for his house. Here is a short portion of what he said:

If the salesperson gives me the equivalent of “trees are down aisle 22?, or says, “what kind do you want?” I’m sure they’d make a sale of some trees.