Lawyer Marketing with Twitter

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Have you heard of Twitter yet? Perhaps not. And hopefully not, as this article is intended to explain one of the latest web tools on our collective horizon.

What you should know is this: Politicians in the current U.S. election are leveraging it, news outlets such as CNN and the Canadian Broadcasting Corp. (CBC) are offering headlines that can be mixed into your reading stream, and companies such as Southwest Airlines are using it to interact with customers and take feedback.

Twitter is widely considered the fastest growing tool of web influence, and at some point it will have a trickledown effect for the legal industry.

Please note, this article was previously published in the January, 2008 edition of the Texas Bar Journal.

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Steve Matthews
Stem Legal Web Enterprises Inc.

Steve Matthews is the founder of Stem Legal, a company that helps law firms build online profile and... View Profile »


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