In this Presentation: A Common Marketing Myth; Brands and Trademarks; Recognizing Potential Marks; Product Configuration or Container?; Selecting Strong Marks; Clearing Proposed Trademarks; Using Trademarks Properly; Clearing Proposed Ads; and Legal Implications of Branding.
A Common Marketing Myth
MYTH: “A brand name is a noun.” “A proper noun that can be used in place of a common word.”
FACT: Trademark law views a brand as an adjective.
EXAMPLE: ROLLERBLADE® Inline Skates
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