Marketing: How Much is Too Much?


A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, "Can you be doing too much marketing?" This professional was particularly concerned because he didn't want the reputation of some attorneys he'd known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients.

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Sharon Berman
Berbay Corp. Marketing & Public Relations

Sharon Berman is Principal of Berbay Corp., a marketing and public relations firm specializing in... View Profile »

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