As investment in the metaverse grows, so does the number of business opportunities. Gauging this opportunity can be a challenge because the metaverse essentially represents a new market, and according to some, a new economy. This is a digital space that can replicate—or create—as many products and services as individuals and businesses are ready to support.

Perhaps for this reason, growth forecasts vary widely. The market opportunity for the metaverse could approach $800 billion by 2024, up from approximately $500 billion in 2020, according to Bloomberg Intelligence. McKinsey says the metaverse could even reach $5 trillion by 2030.