Missed Web Opportunities


True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could attract through search engine marketing, or SEM, I heard the usual mantra — no one will search for a firm like theirs online and then call them cold. Nonetheless, I encouraged the attorneys to consider broadening their view.

When I spoke with one of the attorneys this week, he told me that he had received a call from a dream prospect whose corporate counsel had done an online search and found their firm. If with a poor website this firm was able to generate a terrific lead like this, think what they could do if they really focused on using their website and search engine marketing as lead-generation tools. Now with this recent online-initiated success, the partners are reconsidering their previous stance on the benefits of an enhanced website and online marketing.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »


Sharon Berman
Berbay Corp. Marketing & Public Relations

Sharon Berman is Principal of Berbay Corp., a marketing and public relations firm specializing in... View Profile »

Follow Berbay Corp. Marketing & Public Relations:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.