Missed Web Opportunities


True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could attract through search engine marketing, or SEM, I heard the usual mantra — no one will search for a firm like theirs online and then call them cold. Nonetheless, I encouraged the attorneys to consider broadening their view.

When I spoke with one of the attorneys this week, he told me that he had received a call from a dream prospect whose corporate counsel had done an online search and found their firm. If with a poor website this firm was able to generate a terrific lead like this, think what they could do if they really focused on using their website and search engine marketing as lead-generation tools. Now with this recent online-initiated success, the partners are reconsidering their previous stance on the benefits of an enhanced website and online marketing.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising

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