One of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at this month’s Legal Marketing Association NJ lunch!
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If you make networking a second tier priority, you will have second tier results.
Growing a legal practice can be an all-encompassing experience. Many lawyers put so much attention into their current client matters that they fail to honor the time to make, grow and keep their business relationships. The immediacy of issues surrounding today’s problems leaves little space for things that do not create instant billable “ROI.”
The pressure inside law firms to meet an annual billable requirement takes away the focus from all other activities. With limited hours in the day, and the intensity necessary be a successful attorney, it becomes easy for a lawyer to push the cultivation of relationships to a “nice to have” activity instead of a “must have activity.”
While time is limited and precious, it is important for lawyers to remember that all opportunities come from people and that law is a relationship business. If you have the right network in place, most of the challenges faced (including developing future business) will quickly be solved through a few well thought out phone calls.
Read more: http://www.zenlegalnetworking.com/2016/01/networking-matters-for-a-long-term-legal-career/
Please see full publication below for more information.
