New Tools Make Managing Your Facebook Business Page Even Easier
It's easy to publish mini updates and links on Twitter, but Facebook is an entirely different beast. Managing a Facebook business page takes work. It involves publishing valuable information AND fan-engaging updates. While Facebook can crank out content for you, it has gone to great lengths to make the management process a lot easier. Just within the last few months, the social networking powerhouse launched a slew of new features.
Also read: Why Facebook is Still a Major Social Networking Powerhouse
Here's what you can find:
Administrative roles: You can assign administrative roles to the people who help manage your page.
There are five different roles:
To assign roles to your Facebook page's admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.
Scheduled posts: You can schedule your updates to post at a future date and time using the Facebook sharing tool (that's the box you use to create and post a Status Update). Just click the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you'd like it to go live, you can post a Status Update, photo or video up to six months in advance.
Also read: The Most Important Skill in Social Media
Promoted posts: You can pay a fee to promote a post so it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of Facebook members who have interacted with a promoted post will be more likely to see the information in their news feeds. Promoted posts cost $5 or more.
Other notes on promoted posts: Only pages with 400 or more likes are eligible to promote posts, and similar to scheduling a post to publish on a particular date, promoted posts are initiated from within the sharing tool. To promote a new post, click Promote on the bottom row of the sharing tool, where you'll be asked to set your budget and confirm a method of payment. To promote a post you've already published and is less than three days old, click the Promote drop-down menu in the lower right corner of the post from your Page's Timeline.