New Generic Top Level Domain Names - Top Three Steps to Take Today

On June 13, 2012, the Internet Corporation for Assigned Names and Numbers (ICANN), published the much-anticipated list of 1,930 newly-applied for generic Top-Level Domains (gTLDs – the group of letters after the “dot” in a domain name) for which it had received applications from parties seeking to operate new registries. A full list of the applied-for gTLD strings is available on ICANN’s website.

A cacophony of hoopla and handwringing surrounded ICANN’s announcement last year that it would soon be accepting applications for new gTLDs, and the commentary has returned in full-force following ICANN’s publication of the list. In planning how to address this new Internet landscape, we recommend ignoring the hype and focusing instead on the following three action items.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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