One great client


Some clients make you love working for them.  They make you want to excel.  They bring out the best you have to offer.  DSW is one such client, and I just have to share the experience we had yesterday.

In December, we won a trial for DSW.  It was the company’s first trial–they want to sell shoes and make people happy, not fight with landlords, after all.  But some fights can’t be avoided, and ours was one of them.  Yesterday was our time to celebrate.  The first thing they did was give us a tour of their space.  It is a fantastic space in a rennovated WWII aircraft production facility.  It has a SOHO feel to it, lots of open space, lots of places to get together and talk.  I had been to the facility several times, but one of my colleagues had not, and I just kept smiling as I heard him say “wow” over and over.  Having said my share of “wows” out loud the first time I was there, I was now “cool” and just kept saying “wow” in my head.

One of the first “wows” comes when you see that every office is the same size–small–and totally functional, not glitz.  This includes the CEO’s office, which looks just like everybody else’s.  Egos get checked at the door–when you walk in, its about the shared objecitve of selling shoes and making customers love DSW.  If that’s not your mindset, you soon see the door going in the other direction.

But here’s what really got me.  Right up front, you see a bold, clear, unequivocal statement of the company’s values: What you can’t see from the picture is that everybody has signed the wall, making, if you will, a collective contract with each other.  The leadership of the Company has just rolled out another value–passion.  And the passion is evident–you feel it was people do their jobs.  These values just permeate the facility.  It is apparent that every element of design, of organization, of operation, all are in harmony with these values (and the new one).  And if there is any doubt about whether this approach works in a tough economy, check out DSW’s performance.  It’s now a $2 billion dollar company.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Valorem Law Group LLC | Attorney Advertising

Written by:


Valorem Law Group LLC on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.