Online Counterfeiters a Threat to All Brands

In 2012 the sale of counterfeit goods is expected to make up nearly 10% of international trade, up from approximately 7% in 2010. Websites selling counterfeit consumer goods attract more than 87 million visitors annually, and the sale of counterfeit goods via the Internet is expected to reach $135 billion annually in the next few years.

Combating such a global and amorphous threat is a daunting task for a Fortune 500 corporation, much less a midsize regional company. However, taking some small but proactive and carefully thought-out steps to increase the transaction cost of the counterfeit operations can have a measureable impact.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Lane Powell PC - Intellectual Property Law Blog | Attorney Advertising

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