Online Counterfeiters a Threat to All Brands

In 2012 the sale of counterfeit goods is expected to make up nearly 10% of international trade, up from approximately 7% in 2010. Websites selling counterfeit consumer goods attract more than 87 million visitors annually, and the sale of counterfeit goods via the Internet is expected to reach $135 billion annually in the next few years.

Combating such a global and amorphous threat is a daunting task for a Fortune 500 corporation, much less a midsize regional company. However, taking some small but proactive and carefully thought-out steps to increase the transaction cost of the counterfeit operations can have a measureable impact.

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