Which works better, Marketing or Sales? Communications or Business Development? Which is a better company - IBM or Nike?
To generate revenue, Marketing must integrate with a firm's rainmakers. Marketing without effective Sales is a strategy with no one to implement it. Sales without effective Marketing is rainmakers trying to sell the services of a firm no one's heard of.
It's the synergy of the combined efforts that makes it work. This article discusses an example of how things can go WRONG.
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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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