Presentation Lessons from Presidents Kennedy and Clinton

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Most research reveals that about 55 percent of the effectiveness of any communication is physiology, 38 percent is a result of the vocal tonality, and only 7 percent is a result of the actual words we use.

Last week I watched with great interest video clips of President Kennedy responding to questions at news conferences. He didn’t use “talking points,” or even prepared remarks.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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