Law firms looking for a creative 2012 legal marketing campaign are advised to consider the presidential election as a marketing platform. It is guaranteed that the next seven months will provide an endless stream of fresh, newsworthy material. The goal is to translate campaign issues into substantive blog posts and social media commentary related to your law firm's practice areas.

One benefit of aligning your law firm marketing campaign to the presidential elections is that of increased SEO visibility in Google and other search engines as your blog posts and social media updates reflect the hot topics of the day. Read the full story for details ...