Prevent SEO mishaps during website design projects

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ome website design projects offer a chance to create a new site entirely from scratch. Perhaps a firm is just starting out with a new url, or maybe it has a relatively young or neglected website that is nowhere to be seen in search engine results. This gives designers and developers the chance to flesh out an information architecture, design and SEO strategy with what is basically a blank slate.

But most redesign projects do not offer that level of freedom. At this point, many firms own urls that are a decade old or more. Many are interested in creating a more modern look for a website that already has some sort of SEO and marketing strategy in place. In these cases, it is important that the process of refreshing a website’s look does not negatively affect the site’s SEO. No one wants to wake up with a great-looking site that nobody can see.

Website redesign projects must be undertaken with attention to the affects that design, programming, structure and content decisions will have on a site’s SEO... CONTINUE READING

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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