If you’ve been in legal marketing for any amount of time, you’ve probably heard of Larry Bodine. And if you’ve been in legal marketing for a long time, you probably belonged to Larry’s LawMarketing listserv. Recently, we received an email announcing that Larry would be terminating the listserv—an understandable decision given the declining place of listservs in today’s information environment. Still, it made us nostalgic for the spirited discussions on the board and Larry’s good-humored moderation of them. We caught up with Larry, now the Editor in Chief of Lawyers.com, for a look back at the influential listserv and his thoughts on what’s ahead.
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