Rainmaker: The Real Benefit is What You Have Become to Get There


Years ago I read Todd Duncan’s book: High Trust Selling. I found the book very helpful and recommend it.

In the book he talks about it being easy to be average. It is much easier to stand still than climb. The same is true for lawyers. Then he writes:

Reaching the summit of success in the sales profession is not so much what you receive from climbing as it is what you become by climbing.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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