REALITY BITES - Brand Protection, Reality TV Style

In this issue: The Situation is Asked Not to Cover His Situation With Abercrombie Anymore; The Kardashian - Sears Marriage Causes the Girls to End Up in Court.

Excerpt from 'The Situation...':

Abercrombie & Fitch issued a press release offering The Situation (of MTV's The Jersey Shore fame) "substantial payment" to stop wearing Abercrombie's clothes. The company's main concern is brand dilution. The press release explains the company is worried that The Situation's "association with our brand could cause significant damage to our image" and that this association "is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."

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