Red Bull Packaging Trade Dress Approved by USPTO


To assist in curbing the knock-off problem depicted above, Austrian-based Red Bull is on the move with its recent attempt to register -- as a non-traditional trademark in the U.S. -- the following design in connection with energy drinks, soft drinks, and sports drinks:

Here is the description of the mark approved by the USPTO Examining Attorney for publication in a couple of weeks February 7, 2012: "The color(s) blue and silver is/are claimed as a feature of the mark. The mark consists of the overall appearance of the trade dress for the packaging of the goods comprised of a geometric pattern of blue and silver quadrilaterals above a second row of alternating silver and blue quadrilaterals such that a blue quadrilateral is above a silver quadrilateral, and a silver quadrilateral is above a blue quadrilateral. Similarly, below the two rows are two narrow bands of quadrilaterals in blue and silver such that a blue segment is below a silver quadrilateral, and a silver segment is below a blue quadrilateral."

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