Red Bull Packaging Trade Dress Approved by USPTO

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To assist in curbing the knock-off problem depicted above, Austrian-based Red Bull is on the move with its recent attempt to register -- as a non-traditional trademark in the U.S. -- the following design in connection with energy drinks, soft drinks, and sports drinks:

Here is the description of the mark approved by the USPTO Examining Attorney for publication in a couple of weeks February 7, 2012: "The color(s) blue and silver is/are claimed as a feature of the mark. The mark consists of the overall appearance of the trade dress for the packaging of the goods comprised of a geometric pattern of blue and silver quadrilaterals above a second row of alternating silver and blue quadrilaterals such that a blue quadrilateral is above a silver quadrilateral, and a silver quadrilateral is above a blue quadrilateral. Similarly, below the two rows are two narrow bands of quadrilaterals in blue and silver such that a blue segment is below a silver quadrilateral, and a silver segment is below a blue quadrilateral."

Please see full article below for more information.

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Published In: Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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