Red Bull Packaging Trade Dress Approved by USPTO


To assist in curbing the knock-off problem depicted above, Austrian-based Red Bull is on the move with its recent attempt to register -- as a non-traditional trademark in the U.S. -- the following design in connection with energy drinks, soft drinks, and sports drinks:

Here is the description of the mark approved by the USPTO Examining Attorney for publication in a couple of weeks February 7, 2012: "The color(s) blue and silver is/are claimed as a feature of the mark. The mark consists of the overall appearance of the trade dress for the packaging of the goods comprised of a geometric pattern of blue and silver quadrilaterals above a second row of alternating silver and blue quadrilaterals such that a blue quadrilateral is above a silver quadrilateral, and a silver quadrilateral is above a blue quadrilateral. Similarly, below the two rows are two narrow bands of quadrilaterals in blue and silver such that a blue segment is below a silver quadrilateral, and a silver segment is below a blue quadrilateral."

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Written by:


Winthrop & Weinstine, P.A. on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.