Retain Clients by Being Business Friendly


Retaining clients is a function of doing good quality work at a competitive price plus one more thing: being easy to work with.

What can you do to be easier to do business with? Start by looking at your business through your client's eyes. Call your receptionist so you can hear how the receptionist answers the phone. Sit in the lobby of your office. Experience what you clients experience.

Review your marketing materials, client correspondence and engagement letters. Are they easy to read? Is legal jargon kept to a minimum? Is the style of writing appropriate to the audience? Are accounts receivable policies friendly and easy with which to comply? Do you give your clients choices in how to pay your bill? Do you check in frequently with clients to make sure they are satisfied? Do you answer your phone promptly? Are clients given your cell phone number so that they can ask you questions at any time of day?

Many law firms and attorneys structure their policies and operations for their own convenience. But the attorneys who retain long term client relationships do so in part because they have configured their service delivery for the convenience of their clients.

What can you do to make it easier for your clients to do business with you?

If you'd like to become easier to work with, call Eric at 502-693-4731. You'll find that I am an eager resource and that it costs nothing to talk.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Group Dewey Consulting | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.