Reason leads to conclusions; emotion leads to action. Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi in a speech: In Your Eyes.
There are more interesting things in that speech, but let’s focus on that quote. Here is how it applies to practicing law and securing clients. Unless you are ” the best in the world” and your potential client has a “bet the company” case or deal, you have to connect with clients on both levels.
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