Social media websites such as Facebook, Twitter, LinkedIn and others have become a part of daily life in the United States and abroad. The unavoidable reach of social media into our personal lives has extended into our professional lives. Facebook claims to have more than 1 billion users. As of December 31, 2012, LinkedIn boasted more than 200 million registered users in over 200 countries and territories and that LinkedIn members performed “over 5.7 billion professionally- oriented searches on the platform in 2012.”2 It is reasonable to infer that those 5.7 billion searches were not limited to individuals seeking jobs, professional connections or merely long lost friends, but also included employer representatives searching for qualified candidates.3 The following statistics from 2012 illustrate just how intertwined social media have become with work:
- In 2012, 52 percent of job seekers used Facebook to help find work (up from 48 percent in 2011), 38 percent of job seekers used LinkedIn to help find work (up from 30 percent in 2011), and 34 percent of job seekers used Twitter to help find work (up from 26 percent in 2011);
- 1 in 5 had a contact share a job on Facebook (same as 2011), 19 percent had a contact share a job on LinkedIn (versus 8 percent in 2011), and 11 percent had a contact share a job on Twitter (vs. 7 percent in 2011)...
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