Watch Your Practice Grow!
I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than LinkedIn. You can leverage the site as a business tool simply by getting involved with LinkedIn Groups. But don't just join a group, start your own!
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LinkedIn Groups makes it easy for you start an online community for your firm and reign in all of your clients and prospects who are already LinkedIn members.
Time and Commitment
Beware. If you're strapped for time, let this be a warning that there is a time commitment involved with starting your own LinkedIn group. Actually starting the group is easy, but growing it and keeping it active can take work - especially in the beginning. Consider creating a LinkedIn team - a group in the office who can share in the management and promotion of the group.
When you start a new group you will need to fill out a profile that includes a description of the group, which includes keywords that will help to generate interest. Look at some popular LinkedIn groups and see how they worded their descriptions.
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LinkedIn offers many options for configuring how your group will function in the "group settings" section under "manage." Make sure to check the "enable the discussions" box and "news features," which is on by default. You have the option to conduct group polls and display promotions and jobs, and to allow your group members to do the same. It may be best to only allow moderators and managers to use these functions until you get to know the group members.
In order for a LinkedIn Group to be successful, it must offer value. A group that is full of spam-like discussions will die a sudden death. Chooses topics wisely as the ones you choose to be the focus of group discussions will determine your group's appeal. Research topics within your niche that generate interest and choose the top two or three as the basis for your group.
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Ready to get started? Get even more insight into starting your firm's LinkedIn Group by reading Starting a LinkedIn Group to Grow Your Network.