If history is any indicator, this coming Sunday – like every Super Bowl Sunday before it – will be a big event in the United States. It’s been estimated only Thanksgiving is a bigger day during the year for food and beverage consumption for Americans. According to a survey by the Retail Advertising and Marketing Association conducted in 2011, almost 35 million people planned to host a Super Bowl party that year, and 62 million others planned to attend one. We can only imagine those numbers will be larger in 2014.
As is true for other get-togethers, alcohol often plays a role in Super Bowl Sunday festivities. Accordingly, good hosts should take steps to keep their guests “in bounds” when it comes to alcohol consumption.
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