We’ve seen the great commercials from 2016, and we’ve seen the pretty good ones, but now it’s time to get into the fun stuff – the bad commercials from Super Bowl 2016.
There are five strong candidates for “bad” commercials this year, because we had such strong contenders for the “ugly” category – but we’ll get to those next week. I’m sure you can guess what they are. With so many mediocre commercials this year, the biggest issue is that many of the spots were just flat out forgettable. I took notes on every commercials, and for the most part, it was the name of the spot, followed by “eh.” As I said on Monday, if you’re spending Super Bowl-sized money on your advertising spots, you should be spending Super Bowl sized money on the advertising itself – and that means at least evoking *some* reaction from the viewing public.
The following commercials did just that. They weren’t the worst of the worst, but they were fairly terrible. Let’s take a look at each of them, and discuss why they failed.
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