Get Marketing Mileage From Your Bills
With all of the marketing tips, tools, and shortcuts out there - have you ever considered using your bills to market your law practice?
Think about it. Your bills put you in direct contact with clients. Sure, no one actually enjoys getting a bill - and I'm NOT suggesting that you flower your invoices with heavy marketing language. Quite the opposite, actually. Instead, you can structure your bills in such away that will increase the client's appreciation for what you do AND increase his or her willingness to pay promptly.
First, before the bill even goes out, I recommend picking up the phone and making contact with the client. Since most clients operate within a world of tight budgets and cash flows, a surprise bill will only leave clients feeling jarred and frustrated. The end result is a weakened relationship. It's always important to reflect on how your services and bills fit within the big picture of the clients' businesses. Reach out first, so there are no surprises later.
Second, follow these guidelines for an effective bill:
Aggregate information on the bill according to the client's preference.
Present the bill in the frequency requested by the client.
ALWAYS double check for discrepancies - including typos and mathematical errors.
Describe in detail the work done and value the client received.
Use quality letterhead.
Make it clear when payment is due.
Sending out bills is a huge opportunity for your practice - so make every one count. The time that you spend creating your bills - and adding words that convey value - will make the client see you in a different light... a better light.