The 3 Key Areas Every Law Firm Needs to Focus On

At our Rainmaker Retreat in Orlando last weekend, we spent some time talking about the three key areas that every law firm needs to focus on:

Lead Generation: more people in the pipeline, more prospects, more leads.

Lead Conversion: turning more browsers into buyers.

Client Retention: creating a long-time and meaningful relationship with your clients so you get repeat referrals and repeat clients.

Of course, the one question I always seem to get is: Which is the most important?

The answer is, they are all important, but the one thing I hear most from attorneys is “I need more leads.”

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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