At our Rainmaker Retreat in Orlando last weekend, we spent some time talking about the three key areas that every law firm needs to focus on:
Lead Generation: more people in the pipeline, more prospects, more leads.
Lead Conversion: turning more browsers into buyers.
Client Retention: creating a long-time and meaningful relationship with your clients so you get repeat referrals and repeat clients.
Of course, the one question I always seem to get is: Which is the most important?
The answer is, they are all important, but the one thing I hear most from attorneys is “I need more leads.”
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