The promise of differentiation is in the creation of a unique value for clients to such a high degree that it both attracts clients and raises the barriers to competitors. This is no easy task. But, it is not impossible. It takes a keen understanding of client needs and wants, market forces, the business and economic models of law firms and the fundamentals of differentiation. Oh, and you’ll also need great leadership and a smoking good strategy implementation process. But, this article is on the basics of law firm differentiation strategies and how to know if your firm is moving toward or away from differentiation.
While there are innumerable ways to differentiate a law firm, every differentiation strategy can be categorized within one of three broad strategies: Product/Service Innovation; Client Intimacy; or Organizational Effectiveness.
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