The promise of differentiation is that it can create a unique value for clients to such a high degree that it both attracts clients and creates obstacles to competitors. This is no easy task. It takes a keen understanding of client needs and wants, market forces, the business and economic models of law firms and the fundamentals of differentiation. Oh, and you’ll also need unusually strong leadership and a smoking good strategy implementation process. But, the first order of business is to understand the basics of law firm differentiation. With this knowledge, you will gain a sense for whether your firm is moving toward or away from a differentiated market position.
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