The Basics of Law Firm Differentiation


The promise of differentiation is that it can create a unique value for clients to such a high degree that it both attracts clients and creates obstacles to competitors. This is no easy task. It takes a keen understanding of client needs and wants, market forces, the business and economic models of law firms and the fundamentals of differentiation. Oh, and you’ll also need unusually strong leadership and a smoking good strategy implementation process. But, the first order of business is to understand the basics of law firm differentiation. With this knowledge, you will gain a sense for whether your firm is moving toward or away from a differentiated market position.

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Topics:  Business Development, Marketing

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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