The VPPA and PII: Is Geolocation Another Anonymous Identifier?

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Video Privacy Protection Act -

This article explores how personally identifiable information has been defined in leading Video Privacy Protection Act actions and looks at how concerns over the potential sensitivity of geolocation information may alter how courts handle PII. Companies must pay close attention to exactly what information they transmit to third parties — especially when that information relates to a consumer’s precise geolocation, the authors write.

Originally published in Bloomberg BNA's Privacy and Security Law Report® - July 18, 2016.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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