Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as well.
The study found that there were four major factors that have a significant positive impact on lead generation when marketing online:
Indexed Pages in Google. The growth in leads accelerates substantially – 236 percent – once a website has more than 300 pages indexed in Google. Also, the size of your firm is not a critical factor in achieving a significant number of Google indexed pages. You can build page volume very quickly with a blog.
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