Top 4 Ways to Generate Leads Online

Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as well.

The study found that there were four major factors that have a significant positive impact on lead generation when marketing online:

Indexed Pages in Google. The growth in leads accelerates substantially – 236 percent – once a website has more than 300 pages indexed in Google. Also, the size of your firm is not a critical factor in achieving a significant number of Google indexed pages. You can build page volume very quickly with a blog.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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