Transitioning from Service Partner to Rainmaker

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Many an attorney has built a successful career as a service partner, a highly skilled partner who performs the work in a specific practice area that is brought in by others in the firm. This person may also be a new partner who is given the title and told that while it would be nice if he developed some business, his main focus should be to complete the work that the rainmakers generate. The service partner may not be the lead person in terms of the client relationship, but he regularly communicates with the client and has a significant hand in keeping the client happy.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising

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Sharon Berman
Berbay Corp. Marketing & Public Relations

Sharon Berman is Principal of Berbay Corp., a marketing and public relations firm specializing in... View Profile »


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