On April 6, 2017, New York Attorney General Eric Schneiderman (AG) announced that he has settled an investigation against TrustE for alleged violations of failing to adequately prevent illegal tracking technology on children’s websites, including Hasbro.com and Roblox.com. TrustE has agreed to pay the State $100,000 in the settlement and adopt measures to strengthen its privacy assessments. TrustE is a privacy certification program for children’s websites, which assesses whether companies are complying with the Children’s Online Privacy Protection Act (COPPA) and is an operator of a COPPA safe harbor program.

According to the AG, TrustE failed to follow its own policies, including failing to scan its customers’ children’s websites when it was scanning the website for anti-tracking technology, failed to provide its customers with the results of the scans so the customer could analyze the results, and failed to independently verify or determine that the tracking technologies violated COPPA.

The New York AG thanked the Federal Trade Commission for “its assistance in this case.”

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