Twitter Wins Over Larry Bodine, Big Law is Next


As I sat down, took out my laptop, and was preparing for my first day at Get A Life 09 in Chicago last April, I overheard Allison Shields, Gwynne Monahan, and Niki Black chatting:

“Did you hear what Larry Bodine said about Twitter?”

“What did he say?” I asked, inserting myself into the conversation.

Larry had basically come out saying that Twitter was not an effective business development tool for Lawyers. While I couldn’t find his original article, you can hear his thoughts in this interview I had with him on the subject last Summer. Larry was not alone in his negative view of Twitter as a marketing tool, his thoughts were echoed by many others, including this post by the infamous Scott Greenfield (in this context “infamous” means “more than famous”). While I obviously disagreed with Mr. Bodine and Mr. Greenfield at the time- I was able to appreciate that Twitter would never be for all lawyers.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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