Although we’re well into 2016 now, it’s not too late to make some resolutions for your content marketing. I came across this Forbes article from the end of last year with 6 Content Marketing New Year’s Resolutions to Make This Year, and there is some great food for thought in there that I’d like us to consider. As it’s a Two for Tuesdays day, we’ll focus on two of them to start with.

Why content marketing resolutions at all?

It’s easy to get too into the weeds with content marketing, and be so focused on the process of producing and distributing content that we forget to take that step back once in a while to make sure that we’re sticking to our strategy, working with a strategy that makes sense for us, our practices, and our firms, and continuing to produce and distribute content that meets with what our audiences really want to consume.

Resolutions can act as a bit of a refresh (as does the entire planning process at the end/beginning of a new year). We’re identifying ways to breathe new life into our content and ensure that we’re still as committed to our content marketing as we ever were.

Resolution One: I Won’t Wait Until the Last Minute to Come Up With Blog Post Ideas

This is a wee bit of a pet peeve of mine – and even sometimes for my own content (though my editorial calendar prevents me from having NO direction, and I’ll get to that in a moment).

See more at: http://www.zenlegalnetworking.com/2016/01/two-content-marketing-resolutions-for-2016/