For the last two weeks, we’ve look at four different ways to bring a WOW factor to your content marketing – in the first post, we focused on content, while in the second post, we looked at email marketing. In today’s post, we’re going to wrap up our WOW series, and look at two final action steps you should be taking when it comes to your content marketing, and these focus on your audiences. We talk about audience a lot here on Zen, and especially about checking in with them, ensuring that the content that you’re delivering is the content that they want. These are two different audience angles/tactics to consider taking.

Step One: Get Focused

This step involves having a deep understanding of the different types of audiences that you have, and the goals that you have for your marketing/business development efforts – you’ll see why when I share Joe Pulizzi’s comments:

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