Two Ways Content Marketing is Like Running

If you’ve been spending any time with me lately, you know that I’ve been running. A lot.

I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half marathon distance). I’ve done several 5ks, and one rather dubious 10k in the rain, where I ended up walking a lot due to a lack of training, but this time, I’m serious.

I’ve been serious about my training, my rest time, my nutrition, the whole kit and kaboodle.

When you’re training for any kind of distance run, it sort of takes over your life, whether you intend for it to, or not. So it’s only natural for me to seek correlations between my training and content marketing. Yes, really, they exist.

I’ve found two that I want to talk about today, which would have served as yesterday’s Two for Tuesdays post, but in light of everything happening in Brussels, I decided to take the afternoon off from publishing about business. Our thoughts and prayers continue to be with the people of Belgium, and all of those touched by terror.

Read more...http://www.zenlegalnetworking.com/2016/03/two-ways-content-marketing-is-like-running/