Attorney videos are gaining traction as useful online marketing tools. Videos can help provide prospects with answers to some basic questions about their legal needs. When people are searching for a lawyer, they are often also looking for answers and information, too.
In addition, videos introduce people to your firm’s personality. The most effective videos can help create trust with visitors. People often make hiring decisions based entirely on whom they like and trust.
Since you may never get a chance to try to win a prospect over in person with the proliferation of web-based research, attorney videos can help serve that function in your stead. Consider your video, or series of videos, to be both a critical link to visitors and a way to promote your firm through word of mouth in the absence of one-on-one contact.
Using video also increases your reach online. You can upload videos to your website and to YouTube, which allows you to then share them through other social media outlets. This increases the chances that others will share as well.
Step one in any video marketing effort – before starting any script writing or filming – is to lose all lingering Yellow Page-esque thoughts. A good video is not a brochure about you or your firm. Attorneys, often at the encouragement of marketing companies, have historically used videos to talk about themselves and their qualifications. You can almost hear the bulleted list in the script.
An effective video will speak to the client. It will give them useful information that assists them in making a decision about whether you can help them. The client, although it may seem counterintuitive, is not actually hiring you. They are hiring your ability to solve their problem. Your video must address this.
Once you are in the video making mindset, here are some tips for making the best of it:
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