Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.
Start learning from nature. Just because your firm’s website is sitting on a server and displayed on an “artificial” screen does not mean you should discard the lessons nature can teach us about effective color harmony. Colors pulled from naturally occurring combinations are less jarring and artificial and are much more likely to produce a memorable, unique and pleasant emotional response.
Get away from the standards. Using nature as an inspiration for your color scheme choices can make for some surprising, effective and memorable online destinations. It can help your firm move away from standard, overused color palettes.
Sometimes even leaders in their industries fall prey to using the same boring colors as everything else. Take computing: HP, Intel, IBM and Microsoft are all predominately blue and gray. It is as though they all got together and signed some pact to be predictable. Health care is another example: United, Humana, Aetna, and Blue Cross are all predominately blue, green and gray. With all this sameness, how is a user supposed to remember what sites they have been to or what they have seen? Since most firms do not have such national name recognition, it is even more important for your firm to distinguish itself from the competition.
Learn from your surroundings. Choosing a... CONTINUE READING
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