Using Social Media and Other Cool Tools to Rock Your PR

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My attorney clients often share that they “want to get in the papers” as a result of something they consider “news worthy,” but frequently they don’t understand the overarching goals and objectives to a well-defined public relations program. This is key to undertaking efforts to increase awareness and creating a certain perception in front of your “public.” Examples of this may be the “aggressive litigators who fight for a company’s rights” or “the innovative problem solvers who stay a step ahead to prevent business issues.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kimberly Alford Rice, KLA Marketing Associates | Attorney Advertising

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