Want to Get Ahead? Try This

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Is Giving the Secret to Getting Ahead? If you are a regular reader, you likely know I believe it is. I have written many times that one key to client development is to:

Identify a problem and offer a solution and give it away before your competitors and your client has even identified a problem.

That is also the title of a recent New York Times Magazine article my friend Betsy Munnell forwarded to me last week. It is a fairly lengthy article and well worth reading every page. The article is about Wharton professor Adam Grant, the youngest and highest rated Wharton professor and the author of: Give and Take: A Revolutionary Approach to Success. I pre-ordered the book after reading the article.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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