Is Giving the Secret to Getting Ahead? If you are a regular reader, you likely know I believe it is. I have written many times that one key to client development is to:
Identify a problem and offer a solution and give it away before your competitors and your client has even identified a problem.
That is also the title of a recent New York Times Magazine article my friend Betsy Munnell forwarded to me last week. It is a fairly lengthy article and well worth reading every page. The article is about Wharton professor Adam Grant, the youngest and highest rated Wharton professor and the author of: Give and Take: A Revolutionary Approach to Success. I pre-ordered the book after reading the article.
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