You’ve heard it before. “The more things change, the more they stay the same.” When it comes to marketing your practice in 2012, some aspects of marketing, especially the tactical aspects, are continuing to change, while many fundamentals, such as the need to know who your market is, remain the same. Social media – LinkedIn, blogs, Facebook, etc., – is growing in importance to a firm’s overall marketing strategy as a means to magnify traditional marketing tactics, such as networking. And, with the advent of these opportunities, marketing channels have become more integrated than ever. As we move into 2012, it is important then to understand how this wide array of tools works together so that you can effectively market your practice in the New Year.