In 1991, David Maister wrote an article titled: How Clients Choose. He described what it feels like to be a client. As you will see, he advises that clients feel they are taking a personal risk hiring a lawyer or law firm. They feel insecure, skeptical, concerned, exposed and threatened.
David Maister’s article reminds me of advice, I received from my first mentor. It still resonates today. He told me:
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