Who Should "Run" Your Firm?


Engage an Executive Director

In 1995, the U.S. Government recognized my service mark, The Business of Law®. At that time, no one used the word "business" in the same sentence as "profession" when talking about the law. Since then, more lawyers recognize that they are in a service business, and the principles of business are now more central to how firms are run. Today even sole practitioners would be well-advised to engage an executive director. The cost-benefits favor the lawyer many times over although too few sole practitioners recognize this.

Take Your Firm to Higher Levels of Success

Large firms now are engaging professionals to run the business of their practice. For example, Pepper Hamilton recently engaged a non-lawyer to be the CEO; this wasn't a first, though only a few firms have moved in this direction. They are beginning to understand that it is the lawyer who can set the strategy and do what only the lawyer can do: get the business (marketing) and do the work (production). But, others - professionally trained and skilled as support for the law firm - can take the law firm to higher levels of success than would otherwise be the case.

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Ed Poll

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